Saw a great ad yesterday while I was sketching for Art Direction.
If you go to mediocrity2011.com you can build your own Mediocrity, or click the link to build a better car instead. After I completed building a top of the line Mediocrity I decided to check and see who was behind the concept. Turns out it was Subaru.
This seems right on brand for them. They make affordably midsize cars, but they have punch to them. Anyone that has test driven an Accord and then hopped behind the wheel of a comparably priced Impreza WRX can tell you that Subarus are anything but mediocre. The other Subaru advertisement I see on a regular basis is Jim's Impreza in "The Office". It seems they are trying to reach a young, fun loving audience and convince them to give Subaru a shot.
I have to say it's definitely gotten my attention, and if I were in a position to look at midsize sedans they would be at the top of my list.
If you want to see the rest of the campaign here are the links:
YouTube Mediocrity Channel
2011Mediocrity.com
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